To say that the implementation of social media has been a 21st Century game changer is an understatement. In the last year and a half, in fact, worldwide users have increased by 9% and now total 3.5 billion. Social platforms are constantly adapting to meet the demands of user and consumer behavior and to include new technologies.
Today, advertisers, bloggers and businesses all use social media platforms to reach their target audiences. However, in order to keep up in an ever-changing space, it is important to know what is coming next.
Let’s take a look at some of the social media trends that can expect in the near future.
Social media influence will appear on resumes and will increase salaries
As social media influencers become more relevant, employers will start to take a closer look at someone’s ‘presence’ as a reason to hire them. According to Shannon Self, the founder of The Talaria Agency, follower numbers and overall reach will start to appear on resumes and factor within salaries.
She explains, for candidates with equal qualifications, if one has more social media followers, many companies will want to capitalize on their engagement. Of course, this is industry-specific, but for creative fields, it could definitely be a factor moving forward.
More social users will monetize their profiles
Case in point, social platform ConnectPal is similar to a profile page on any social network (Facebook, Twitter, Instagram), but with a distinction; there is a charge for people to see your profile content. ConnectPal empowers people to monetize their audience in a simple way with no startup costs required.
The platform is for any person, group, or business that has an audience or wants to grow an audience. Monetizing your social profile; including blogs, tutorial videos, etc., will likely continue into the future.
Brands will start a podcast of their own
In an effort to reach more of an audience, more brands will look to podcasts to achieve this goal. Oliver Yonchev of The Social Chain did the math: 20 million active blogs, more than 1 billion YouTube users, and yet, there are currently only 500,000 podcasts. Yonchev says starting a podcast is a huge opportunity, and it’s only in the beginning stages.
“A podcast is a brand’s ownable, scalable, intimate stage outside of the Facebook powerhouse. With podcasting, the audience doesn’t exist in one place in the hands of just one private company- the podcast can live across multiple platforms at the same time,” he explains. “The space is going from stench to stench, as marketers look to diversify their media offerings and find new opportunities, which podcasts offer.”
Social Media TV
Social media channels like ConnectPal and YouTube continue to be a popular medium for watching how-to videos, music videos, and more. It is not off base to assume, then, that social media will eventually replace traditional television. Today, with Netflix, Hulu, Amazon Prime, and other emerging streaming platforms, it’s not out of the realm of possibilities for the future.
Moving forward into 2020 and beyond, social influencers and advertisers will continue to increase their brand and connect with followers via social media platforms. It’s a proven advertising channel and as trends indicate, it’s not going away. To remain relevant, therefore, it’s vital for advertisers to evolve with social media.