It’s no secret that we collectively love a good TV binge: be it Netflix, Crave or any other streaming site for that matter. And it turns out that the characters we spend *hours* watching are having a significant impact on our wardrobes.
Fashion analytics platform Lyst has joined forces with image sharing platform Pinterest to merge their data in order to determine the 11 most influential characters on screens right now. They looked at searches across a combined pool of 306 million monthly global users from January to August of this year.
It’s unsurprising that Villanelle tops the list, what with her chic suits, Molly Goddard dresses and printed pyjamas. In fact, there’s been a 1,060% increase in searches for her style on Pinterest, as well as for Chloé suits (up 32%), Rosie Assoulin (up 49%), leather skirts (48%) and Diane von Furstenberg jumpsuits (up 29%) on Lyst across April and May.
A relative newcomer to TV land, Kiernan Shipka’s Sabrina Spellman has quickly bewitched audiences with her style. According to Pinterest, searches for Sabrina’s style have soared by 7,450% and over on Lyst key items like ribbed sweaters, Fair Isle sweaters and plaid skirts were all increasingly searched following the show’s second season.